Guide
I want someone in Pakistan
to sell for me
The cheapest way into the Pakistani market is a person who is already there: an agent who finds customers, or a distributor who buys and resells. The relationship is only as good as the agreement, and most agreements are signed on trust and read for the first time when it ends. This page shows what has to be settled and what an advocate does.
Where this applies This page covers an agent or a distributor in Pakistan acting for a business based somewhere else. Rules on bringing goods in, and on tax, are separate; see the pages on import and on tax.
What this is about
An agent sells in your name and you carry the risk; a distributor buys from you and carries its own. Which of the two you want decides everything else: who sets the price, who holds the stock, who owns the customer, who is liable when something goes wrong. The agreement then has to say what territory, for how long, on what terms, and how it ends, because ending it is where the disputes are.
The common failure is an agreement written for another country and signed in Pakistan without change. It names a court that cannot help, a law nobody in Pakistan applies, and terms the local partner never meant to keep. An advocate in Pakistan reads it before it is signed and changes what will not hold.
What has to be in place
What has to be settled before anything is signed.
Agent or distributor, and exactly what each side does.
Territory, exclusivity, and how long the arrangement lasts.
How it ends: notice, what happens to stock and customers, and where a dispute is decided.
Note Your advocate confirms which of these apply to your case.
The documents you will be asked for
The papers involved.
- The draft agreement, read by an advocate in Pakistan before signing.
- The registration papers of the partner in Pakistan: company or firm, tax, trade licence.
- The trade mark registration in Pakistan, if the goods carry your name; see the page on trade marks.
How an advocate helps from where you are
What an advocate does.
- Checks who the partner in Pakistan actually is, and whether it can sign.
- Drafts or rewrites the agreement so that it can be enforced in Pakistan.
- Protects your name: the trade mark, and the right to take it back when the arrangement ends.
- Handles the ending, which is where most of the money is lost or saved.
What to ask before you agree
- Who is the partner in Pakistan, exactly, and can it sign?
- Can this agreement be enforced in Pakistan as written?
- What happens to the stock, the customers and my trade mark when it ends?
- What do you need from me, and by when?
- What is your fee, and what is not included in it?
More in Contracts
Also relevant
Words you will meet
- distributor
- A business in Pakistan that buys your goods and resells them.
- agent
- A person who sells for you in your name, for a commission.
- exclusivity
- The promise that no one else will sell in that territory.
Written
11 September 2026
Pakistan.